Gym website checklist: what to put on it
What a gym website needs: plans, timetable, trainers, a free-trial WhatsApp button, Google Maps and a simple way to join.
ToBrand team · 5 min read
A good gym website does one job: it helps a person nearby decide to walk in. They want to know what it costs, when you are open, who will train them and how to get there. If your site answers these quickly, you get more trial visits. If it hides them, people go to the next gym on the map.
What a gym website needs on the first screen
Most visitors come on a phone. Keep the top of the page simple.
- Your gym name, the area (for example, Baner or Kothrud) and what you offer.
- One clear button: "Book a free trial" or "Message us on WhatsApp".
- One real photo of your floor or your trainers. Avoid stock images of people who do not train with you.
Membership plans and fees
People compare gyms by price. Show your plans in a simple table: monthly, quarterly, half-yearly and yearly, whatever you actually sell. Say what each plan includes, such as group classes, personal training or locker use.
If you do not want to publish exact fees, say so and give a way to ask. But a visible price usually saves you many repeated WhatsApp questions.
Timetable that is easy to read
Put your opening hours and class timetable on the page as real text, not only as an image. Text loads fast, works on small screens and can be found on Google. Mark which batches are for women, beginners or seniors if you run them.
Trainers and facilities
Add a short profile for each trainer: name, what they teach and their qualifications. Only list certifications they truly hold. Then list your facilities in plain words: cardio area, free weights, yoga room, showers, parking.
A free-trial WhatsApp button
In India, most gym enquiries happen on WhatsApp. Add a button that opens a chat with a ready message like "Hi, I would like a free trial at your gym." Place it at the top, in the plans section and at the bottom of every page. Make sure someone replies the same day. A button nobody answers does more harm than no button.
Google Maps and your Google Business Profile
Gym searches are local. Embed a map on your contact page, add the full address and a landmark, and show how to reach you by road. Your Google listing matters just as much as your site. Keep your photos, timings and phone number there up to date. Our guide to Google Business Profile setup and care explains what we handle.
Photos, reviews and honest claims
Use your own photos, taken in good light. If you show member reviews, use only real ones that members have agreed to share. Avoid promising results like a fixed weight loss in a fixed time. Describe the programme, not a guaranteed outcome.
Speed and basics
A slow site loses people on mobile data. Keep images small, keep the page light and make sure buttons are easy to tap with a thumb. Add your gym name, area and phone number in the page footer.
Where to go next
We have written a page on websites for gyms and fitness studios with more detail. Our Launch website starts at ₹24,999 plus GST for up to 5 pages, which is enough for most single-branch gyms: home, plans, timetable, trainers and contact.
Want a gym website that brings in trial visits? Tell us about your gym and we will suggest what to include.
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