WebsiteHome chef community

SALT for Cooking

A community for Indian home chefs: share two-minute cooking videos, read recipes and food stories, and shop SALT merchandise.

Where: Mumbai
Type: Website
Platform: Wix
Live site: saltforcooking.com

01Key screens

Four screens from the live site.

SALT for Cooking website: first impression, “#CookYourFame” — 01First impression“#CookYourFame”

SALT for Cooking website: what we offer, “Join Me on a Delicious Journey” — 02What we offer“Join Me on a Delicious Journey”

SALT for Cooking website: proof and trust, ““Fame Tastes Better at Just ₹9”” — 03Proof and trust““Fame Tastes Better at Just ₹9””

SALT for Cooking website: the next step, “Older than your grandma’s pressure cooker — and still trending on Instagram.” — 04The next step“Older than your grandma’s pressure cooker — and still trending on Instagram.”

Scroll inside the phone to explore the site

About the project

SALT for Cooking is run by Cheers Chatty Ventures in Parel, Mumbai. Its site invites home cooks to share short recipe videos under the #CookYourFame banner.

The site also carries the SALT e-magazines, a recipe wall, the SALT app and a merchandise shop.

On the site

Home page with video upload and the #CookYourFame invitation
Recipe wall and food stories
SALT e-magazines and a YouTube channel section
App page and a merchandise shop
Newsletter sign-up and a choice of English, Gujarati, Hindi and Marathi

Brand kit

SALT for Cooking, in parts.

Logo, colours and type taken from the live site. Tap a colour to copy it.

Primary logo

Colour

Typography

Custom display font

Headings · custom font, shown in a stand-in

SALT for Cooking · Home chef community

Wix custom font

Body text · custom font, shown in a stand-in

SALT for Cooking · Home chef community

Interface

Enquire nowLearn moreBusinesssaltforcooking.com →

SALT for CookingMumbai

Imagery

Voice

A community for Indian home chefs: share two-minute cooking videos, read recipes and food stories, and shop SALT merchandise.

Platform: Wix

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