CA firm website: what ICAI guidelines allow
What a CA firm website can include within ICAI guidelines: factual information, services and contact details, and what to leave out.
ToBrand team · 5 min read
A CA firm website is different from a shop or gym website. Chartered accountants in India are bound by ICAI rules on advertising and solicitation, so what you can say is limited. The good news is that a clear, factual website is allowed and is useful to clients who are already looking for you.
We are a web agency, not a regulator. ICAI guidelines are updated from time to time. Please read the current guidelines on the ICAI website, or ask your own institute contact, before you publish anything.
What a CA firm website can usually include
Generally, the aim is to give information, not to attract clients with claims. Factual details are the safe core.
- Firm name, address, phone number and email.
- Names of partners and their membership details, as required.
- A list of the services the firm provides, such as audit, taxation, GST compliance and accounting.
- Office hours and how to reach you.
- General, educational articles, such as how a due date works or what documents to keep.
What to leave out
Under the usual reading of the guidelines, avoid anything that looks like soliciting work or praising the firm.
- Testimonials. Do not publish client reviews or quotes on the site.
- Claims of superiority. No "best CA in Pune" or "number one firm".
- Solicitation. No offers, discounts or pushy calls to action meant to win clients.
- Client lists without permission and without checking the rules.
When in doubt, leave it out, or ask ICAI.
Pages that work well
- Home: who you are and what you do, in two or three plain sentences.
- Services: one short section for each service.
- About / Partners: names, qualifications and areas of work.
- Resources: short notes on GST, income tax or compliance dates, written clearly and kept up to date.
- Contact: address, map, phone, email and a simple enquiry form.
Helpful content without selling
Educational writing is a good way to be found. A short guide on "documents to keep for GST filing" helps a real reader and shows that you know the subject. Keep it factual and mention the date it was last checked, since tax rules change.
Enquiry forms and privacy
Clients share sensitive information. Keep the form short: name, phone, email and a brief message. Do not ask for PAN, bank details or documents on the website. Add a privacy policy and explain how you use the information. Use a secure (https) site.
Keep it fast and easy to read
Most of your visitors are business owners on a phone. Use readable text, clear headings and a contact number that can be tapped. A calm, clean design suits a professional practice better than flashy animation.
Where to go next
See our page on websites for CA firms. Our Launch website starts at ₹24,999 plus GST for up to 5 pages, which usually covers home, services, partners, resources and contact.
Want a plain, compliant-minded site for your practice? Write to us and share what you need. You still need to check final wording against current ICAI guidelines.
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